Education: Fitness

Situation:

First time in history children projected to live shorter lives than parents

Force Multiply Action:

Partner Just Dance Property with Special Olympics

Inspiration:

Unite Music Industry, Dance Community and exercise organizations to come together with Active Game Promotion for families and schools

Partners & Alliances:

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LETR Mark Color--NEW-LOGO

NEWS

Special Olympics Launches Global Just Dance® Challenge to Raise Funds and Awareness While Engaging Video Game Fans

Musicians Including Nicole Scherzinger, Maroon 5, Jessie J, and Charli XCX from the Top Music and Dance Video Game Jumpstart the Campaign

Washington, D.C., November 17, 2014‚ nSpecial Olympics today announced the kick-off of the first annual Just Dance® Challenge, a global online fundraising campaign to get the public up and dancing to raise awareness and funds for Special Olympics. In order to spread their message of inclusion to the broadest audience, Special Olympics has joined with Just Dance, the top dance and music videogame with millions of players globally, developed and published by Ubisoft. Popular YouTubers and musicians from the videogame including Maroon 5, Jessie J, Charli XCX, Nicole Scherzinger and more are lending their support in a variety of ways to get the word out and drive public participation.

The three-month campaign, which runs from November 2014 through January 31, 2015, encourages participants to raise donations through peer-to-peer fundraising and social media. While there are multiple customizable ways to participate, the core theme of the Just Dance Challenge revolves around playing the Just Dance videogame with friends, family and/or community. Participation is open to anyone around the world and the

The launch of this partnership comes on the heels of the Special Olympics’ decision to engage with the video game industry to help spread its message of inclusion. Force Multiply Gaming, a social impact movement and brand of WarpSpeed Innovations Inc. inspired the unique and powerful connection which marks the first campaign uniting Special Olympics with the video game industry.

Republic Records will also be showing their support to the cause by offering incentives and giveaways centered around their talented artists and by sponsoring the Just Dance Challenge with an activation at their annual label holiday party. The musicians, Special Olympics, and Ubisoft are committed to the success of the campaign. Here’s what they have to say:

  • “As a Global Ambassador for Special Olympics, I have been blessed to see first-hand how our athletes are changing the world through their dedication, commitment and inspiring stories,” said Nicole Scherzinger, international singer and recording artist. “Just this past summer I was able to take part in a dance routine with many of our athletes. I loved seeing how they like to express themselves through music and dance. Seeing the pure joy they get from just dancing is why I do what I do. I challenge you to get out and dance and help create a more inclusive world for everyone!”
  • “It’s incredible and also humbling that my music can make a difference and drive awareness for Special Olympics through the Just Dance Challenge,” said Jessie J, singer and songwriter. “I’ve always strived to write songs and create music that pushes a message of inclusiveness, soon a personal level I’m really excited to see people from around the world dance to my songs and commit to raise funds for such a good cause!”
  • “We’re thrilled to team up with Ubisoft and its mega-popular Just Dance franchise—dance is the symbolic celebration of joy and a perfect fit for our athletes,” said Peter Wheeler, chief strategic properties for Special Olympics. “Special Olympics primarily brings people together through sports, and offering the first-ever Just Dance Challenge allows us to further spread our message of inclusion, diversity and empowerment through music, dance and gaming while at the same time, raising funds for Special Olympics.”
  • “We’re dedicated to making the Just Dance Challenge a phenomenal success and ultimately helping to drive Special Olympics forward with its message of diversity and empowerment,” Tony Key, senior vice president of sales and marketing at Ubisoft. “Just Dance has millions of fans worldwide; the game’s core DNA revolves around accessibility for everyone and above all, providing a fun game experience for players at every level. We’re proud to bring the world’s most popular music and dance game to this important global movement.”

For more information about the Just Dance Challenge, visit esports.specialolympics.org.

About Special Olympics
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 4.4 million athletes in 170 countries. With the support of more than 1.3 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and more than 81,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including the Christmas Records Trust, the Law Enforcement Torch Run for Special Olympics®, The Coca-Cola Company, The Walt Disney Company and ESPN, Lions Clubs International, Mattel, P&G, Microsoft, Bank of America, Essilor Vision Foundation, the B. Thomas Golisano Foundation, Finish Line, The Safeway Foundation, and Safilo Group. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, instagram.com/specialolymics and specialolympicsblog.wordpress.com.

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013–14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com. © 2014 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

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